Traffic value

Crawl Referral Economy

Compare crawler demand with the referral value returned by AI services and search experiences.

Current Signal 30d
Perplexity
Anthropic
OpenAI
Mistral

Crawl/referral signal

Updated: 2026-06-12T07:30:00Z

Use this to: judge whether crawler demand is returning enough audience value.

Perplexity
Anthropic
OpenAI
Mistral
ByteDance
Google 1702.4

Client and content type

Updated: 2026-06-12T08:30:00Z

Use this to: separate browser, search, and AI-agent demand before policy changes.

HTML 70.5
JSON 6.9
JavaScript 6.5
Images 6.4
Plain Text 4.9
CSS 1.9
XML 1.8
other 0.8
Binary 0.2

Country activity

Use geography as a planning signal before changing crawl policy or regional infrastructure.

Why This Matters

A high crawl-to-refer ratio can mean infrastructure cost without matching audience return.

What To Do

  • Measure crawler volume beside referral sessions.
  • Treat answer engines differently from training-only crawlers.
  • Protect expensive pages with policy rather than blanket blocks.
Data source: Cloudflare Radar. Processed by LLMBase for publisher and agent-readiness workflows.